Free US Shipping on Orders over $75

Our Inspiration

Fashion designed for every kind of girl.

The visionaries behind True Img

Veronica and Vanessa Merrell

Veronica and Vanessa are identical twins born on August 6, 1996 in Kansas City, Missouri. The Twins moved to Los Angeles, California at 16 years old to pursue a career in entertainment and have since achieved success as actresses, musicians, and YouTube creators boasting over 3 million subscribers and 600 million total views on the platform alone.

Since early childhood, Veronica and Vanessa have always had an interest in fashion and design. From making clothes for dolls with scraps of fabric to following the latest runway trends later in life, a dream of theirs has always been to start their own clothing label. In 2018, the Twins launched True Img, derived from the meaning of Veronica’s name “True Image” with a symbolic butterfly motif rooted in the meaning of Vanessa’s name in Greek.

While the Twins both maintain their own personal style with Vanessa’s consisting of bright, feminine statement pieces and Veronica’s edgier, darker pieces, they came together and created TRUE Img. Their goal was to create a collection with on-trend style and comfort, at an affordable price point.

"We believe fashion is an outward expression of how you feel inside. With a diverse collection, True Img provides pieces to express your true self, everyday” -Veronica and Vanessa

Stop by and say hello!